Você tem o melhor argumento?

Quatro regras básicas para descobrir o melhor argumento de vendas?

01) CONHEÇA SEU OBJETIVO: O que você está tentando alcançar? Todo o seu argumento depende de você enxergar isso com a devida clareza.

02) CONHEÇA O SEU PÚBLICO: Entenda o máximo possível – ou permitido – do seu cliente. O que ele espera? O que é mais importante par ele? O que o motiva? Pergunte, pergunte, pergunte… escute, escute, escute.

03) CONHEÇA O QUE VOCÊ ESTÁ VENDENDO: Se um produto ou serviço, é fundamental conhecer o bicho de trás pra frente, sob vários pontos de vista, inclusive tendo um argumento de valor para cada objeção que o cliente destacar.

04) CRIE UM CONEXÃO: As pessoas, sobretudo hoje, não confiam em estranhos e, pior ainda, desconfiam ainda mais de vendedores. Isso acontece porque o cliente não acredita no verdadeiro desejo do vendedor em ajudá-lo. Ele olha para o vendedor e pensa: esse cara está querendo bater a meta de venda, não me ajudar. Então, pratique a mais sincera empatia. Confiança gera relacionamento, relacionamento gera vendas.

05) CONTE HISTÓRIAS: Crie imagens mentais na mente do cliente, a partir de histórias que permitam ao cliente se enxergar usando o produto ou serviço. Conte a história que justifica a existência do produto ou serviço… conte histórias.

Espero que esse post tenha te ajuda a pensar fora da caixa. Se gostou, curte aí 😊







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